Welcome to the world of

Designs By Tina Louise

Being the daughter of Hungarian immigrants, I had a European upbringing. This is often reflected in some of my work. My blessings (and sometimes curse), was  growing up with 4 sisters who are outspoken, caring,  loving, and nurturing – all successes in their own right. To this day, when it comes to my jewelry designs, my sisters are my BIGGEST fans. 

I have been married to the love of my life Brian for 36 years, and together for 40 years and counting. We are the definition of a true partnership and team. I couldn’t have had the freedom to develop my passion without him.  We have a grown son, who is married with two young children – boy and girl. We especially enjoy spending time with our grandkids, who conveniently live 10 minutes away. 

Brian and I share a passion for traveling the world. We make it a point to plan a big trip every year. We’ve traveled to  Mexico, Spain, Italy, Greece, Hungary, Switzerland, France, Canada, and Thailand. I always bring home new ideas and materials from our travels  to incorporate into my designs.  




Handcrafted jewelry designing has been my passion for over twenty years. I began my jewelry design company journey in 2003 by creating a website – primitive compared to today’s standards. Originally, the business name for the website was “Central Coast Elements", partly inspired by where I live on the California Central Coast. But truly, the reason for the name was my natural surroundings. They were my muse. The dramatic beauty of the  Pacific Ocean, the majestic California Oaks, rugged sea cliffs, silky sand beaches, brightly patterned seashells. I began using material found in nature – driftwood, seaglass, sandstone, abalone – anything I could incorporate into a piece worthy of pride and admiration. 


I continued to hone my skills, using different tools and techniques to design distinctive handcrafted jewelry. With a hunger to expand my horizons and to have an online presence, I posted my designs on a popular craft site page. Having always been drawn to the dynamic costume jewelry of the early to mid 20th century, I began collecting vintage jewelry from estate sales. I’d reconstruct whatever inspired me, clip on earrings, ladies shell belt buckles, lucite buttons, cameos, brooches, into eye-catching wearable art. As my techniques evolved and improved, my workspace expanded from a fishing tackle box to a dedicated design space. A studio cottage was lovingly built by my husband Brian on our property.  In 2008, I had an idea to rebrand my image, and re-named  my company “Designs by Tina Louise.” 


In 2010, Brian and I decided it was time to downsize. We moved to a beautiful home in the same town on the California Coast. My current dedicated studio is a converted home office/den with built-in shelves used to display my finished pieces. Perfect for my design studio needs. The walls are adorned with vintage purses, hats, beveled mirrors, avant-garde artwork – totally me!


See some candid shots of my studio below.

Copy of Copy of Copy of Unnamed Design (3)


Tina is an extraordinary jewelry maker. She not only has talent but great creativity. She spends so much time with each customer in her custom designs. She has a huge array of quality, one-of-a-kind creations! Check her out!

– Rosemary Cleaves, Director of South County SLO Womenade, a non-profit group

Every time I wear these necklaces, I get complimented. They go with everything and I can wear them casually or dress up. Tina's designs are unique and versatile. Her earrings are incredible too!

– Diane H, Redding CA

I have always loved your jewelry. I wear it all the time and especially my earrings.

– Helen H, Shady Cove OR

Your passion for detail in your art and style creating  stunning museum-quality pieces!

– Vivian CC, Port Hueneme CA

Tina's got a real knack for her craft, and it's no wonder after decades of creating her treasures. Her eye for detail and ability to mold her client's preferences and ideas into their vision, are skills that seem lost to most, this day and age.  I wholeheartedly recommend you give her your business. You won't regret it!

– Jason H, Imperial Beach CA

When I am wearing  "a Tina", my friends are always complimenting me on my funky and/or fabulous jewelry.

In my circle of friends, I am famous for wearing beautiful , one of a kind jewelry sets, they always ask "did Tina make that?"
Over the years, I have lost single earrings or had other pieces of store-bought jewelry break. I save them up so that Tina can fashion them into unique, and very personal, charm bracelets for me.
Tina made my wedding set of necklace and earrings, using elements of pearls and beads that belonged to my mother. Wearing that piece of something old and something new was very meaningful to me.
I am so excited about Tina's new website; I hope she stocks up for Christmas because Santa's list is very long!

– Stephanie V, Yucca Valley CA


  • One-of-a-kind pieces (Although some pieces can be re-created based on available materials)

  • Custom redesign of heirloom jewelry – I work with you to design the perfect piece

  • Custom pendants using wire wrap bezel method that incorporate semi-precious stones, beads, crystals, or smooth seaglass 

  • Handcrafted jewelry sold within the United States

Custom designed  prices will  vary depending on each job. Please contact me for a consultation.